The main purpose of Google Analytics is to allow you to look at the statistics about the visitors of the websites you installed the analytics to. Google Analytics has been used by many companies as well as marketing companies for their websites to keep track of who is visiting their website. The issue that Google Analytics may face is the privacy issue itself. Some individuals may view Google Analytics as taking away an individuals privacy by monitoring who is visiting the site that the analytics is applied to.
The conflict of whether an individual’s privacy exposed is based on the opinion of the individual itself. Some may agree with it while others may not. CMS Wire provides news and articles regarding Google Analytics itself or any new features that have been added to the software. Back to the main point, personally I am not for or against my privacy being taken away from Google Analytics. There is some instances that I would not want to know an individual to find out when I visit his/her site. On the other hand, it is really can be good to use Google Analytics to improve a company in itself.
